Asked by Ashley Bussolari on Jun 19, 2024
Verified
Susan drives by an unusually colorful apartment building each day on her way to and from work.Initially, she does not think much of the structure and has a mild dislike for it.However, after several months of commuting, she starts to like the apartment building and is even considering renting an apartment there.This change in Susan's feelings about the building best demonstrates
A) the comparison effect.
B) normative social influence.
C) the mere exposure effect.
D) informational social influence.
Normative Social Influence
The influence other people have on us because we want them to like us.
Comparison Effect
The phenomenon where an individual's evaluation of their own abilities, achievements, or conditions is influenced by comparisons with others.
Mere Exposure Effect
The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.
- Recognize the influence of proximity, mere exposure, and social facilitation on attraction and performance.
Verified Answer
PM
Pedro MonsalveJun 20, 2024
Final Answer :
C
Explanation :
The mere exposure effect is the tendency for people to develop a preference for things simply because they are familiar with them or have been exposed to them repeatedly. In this scenario, Susan's initial dislike for the colorful building may have been due to the fact that it was unfamiliar, but over time, seeing the building every day may have caused her to develop a preference for it. This is an example of the mere exposure effect.
Learning Objectives
- Recognize the influence of proximity, mere exposure, and social facilitation on attraction and performance.