Asked by Trinity McClendon on Jun 19, 2024
Verified
Which type of products have exclusive distribution with very few wholesalers and retailers and one or a few outlets?
A) Specialty products
B) Shopping products
C) Unsought products
D) Convenience products
Specialty Products
Unique and high-value products that consumers are willing to make extra effort to search for and buy, often characterized by brand image and quality.
Shopping Products
Goods that consumers purchase after comparing quality, price, and style from different sellers, making an informed decision.
Unsought Products
Goods or services that consumers do not typically shop for until a need arises, often requiring significant marketing effort to sell.
- Outline the approach to disseminate various categories of products.
Verified Answer
Learning Objectives
- Outline the approach to disseminate various categories of products.
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