Crowdsourcing is an untested method of generating ideas that should not yet be considered as a viable alternative to strong in-house creative innovation.

Crowdsourcing

The use of collective intelligence gathered from the public for accomplishing tasks, often by the use of social media.

In-house

Pertaining to activities or operations performed within an organization rather than outsourced.

Creative Innovation

The process of introducing novel and original ideas or methods that result in significant improvements or advancements.