Asked by Yousef Abualhawa on Jun 20, 2024
Verified
Customer-oriented metrics would most likely be used to ________.
A) collect data on customer satisfaction
B) identify customer needs and demands
C) link customer needs with core competencies
D) direct marketing efforts towards global segments
Customer-Oriented Metrics
Indicators used to measure aspects of customer satisfaction, behavior, and preferences in relation to a company's products or services.
Customer Satisfaction
A measure of how products or services meet or surpass the expectations of customers, often used as an indicator of repeat business and loyalty.
Global Segments
Refers to the division of the global market into distinct groups of customers or regions with similar characteristics or needs.
- Explain the use of customer-oriented metrics in evaluating marketing effectiveness.
Verified Answer
Learning Objectives
- Explain the use of customer-oriented metrics in evaluating marketing effectiveness.
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