Asked by Mariam Al-khayyat on Jun 21, 2024
Verified
Car ads featuring attractive women have been found to be effective because the woman is:
A) modelling.
B) masking other effects.
C) vicarious.
D) a trigger feature.
Trigger Feature
A specific characteristic or element of a product that prompts potential buyers to make a purchase decision.
Attractive Women
Refers to females who are perceived widely as physically appealing, based on culturally and socially determined standards of beauty.
- Recognize how advertisements exploit certain human cognitive and emotional traits.
Verified Answer
TB
Tessa BanksJun 21, 2024
Final Answer :
D
Explanation :
The presence of an attractive woman in car ads acts as a "trigger feature," capturing attention and potentially creating a positive association with the product, making the advertisement more effective.
Learning Objectives
- Recognize how advertisements exploit certain human cognitive and emotional traits.
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