Asked by Jackie Balarezo on Jun 24, 2024
Verified
Conjoint analysis is useful for what type of decisions?
A) Identifying how popular your brand is
B) Trade-offs between user benefits
C) Measuring brand associations
D) None of these
Conjoint Analysis
A statistical technique used in market research to determine how consumers value different attributes that make up a product or service.
Trade-Offs
The process of balancing conflicting needs or benefits in a given situation, often requiring compromise.
User Benefits
Advantages or positive outcomes that end-users experience from using a product, service, or system.
- Understand the function and usefulness of projective techniques and conjoint analysis within brand research.
Verified Answer
GL
Gunmorang LimitedJun 26, 2024
Final Answer :
B
Explanation :
Conjoint analysis is primarily used to understand how consumers make decisions based on various attributes of a product or service, including trade-offs between different benefits or features.
Learning Objectives
- Understand the function and usefulness of projective techniques and conjoint analysis within brand research.