What is a brand? Give some examples of real-world brands that you have identified and explain what elements make up those brands.

A brand is the name, term, symbol, design, or any combination of these that identifies and differentiates a firm's products through advertising and social media. Student answers may vary but should include a listing of the elements of the brand. For example:McDonald's: Its golden arches, Ronald McDonaldNike: The Nike swoosh symbol, its orange shoe boxes, the tagline "Just Do It."Kellogg's Frosted Flakes: Tony the Tiger, the tagline "They're Great!"Target: Its bulls-eye logo, the tagline "Target Run and Done."