Asked by Grace Ferreira on Jun 24, 2024
Verified
When Yoga Anywhere first opened, the owner decided to target only events at resorts in its geographic region. Yoga Anywhere was using a(n) ________ targeting strategy.
A) concentrated
B) micromarketing
C) benefit-driven
D) differentiated
E) undifferentiated
Concentrated
Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.
Micromarketing
Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.
- Recognize the importance of market segmentation and the selection of a target strategy.
- Understand micromarketing and its application to target marketing efforts.
Verified Answer
OK
Ogechukwu Ki-OnwusiJun 28, 2024
Final Answer :
A
Explanation :
The owner of Yoga Anywhere decided to target only events at resorts in a specific geographic region. This is an example of a concentrated targeting strategy, where the company focuses all its resources on a specific market segment.
Learning Objectives
- Recognize the importance of market segmentation and the selection of a target strategy.
- Understand micromarketing and its application to target marketing efforts.
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