Which of the following BEST distinguishes the philosophy of the marketing era from the philosophy of the production era?

A) The marketing era was more consumer oriented.
B) The production era occurred after World War II.
C) The marketing era advocated price discrimination.
D) The production era was more consumer oriented.

Marketing Era

A period marked by the evolution of marketing focus from production to product orientation, and eventually to a marketing orientation that emphasizes understanding and satisfying customer needs.

Production Era

A historical period in business where the focus was primarily on production efficiency and manufacturing output, often at the expense of customer needs.

Consumer Oriented

Refers to a business approach that prioritizes understanding and meeting the specific needs and wants of consumers.