Asked by keriesha smith on Jun 24, 2024
Verified
What is the difference between a coupon and a deal?
Coupon
A voucher offering a discount on a particular product or service, often used as a marketing tool to encourage sales.
Deal
An agreement or arrangement, often in a commercial context, where goods, services, or terms are exchanged.
- Recognize the distinctions between sales promotions tools such as coupons, deals, contests, and sweepstakes.
Verified Answer
AM
Abhay ManojJun 30, 2024
Final Answer :
Coupons are sales promotions that offer a discounted price to the consumers. They are typically used to encourage trial among consumers and support among retailers. Deals are short-term price reductions used to increase trial among potential customers or to retaliate against a competitor's actions. The latter is accomplished because customers build up inventory as a result of the deal and, therefore, do not react to competitive actions (a new-product introduction, for example). See Figure 19-6.
Learning Objectives
- Recognize the distinctions between sales promotions tools such as coupons, deals, contests, and sweepstakes.
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