Asked by Owuraku Agyekum on Jun 24, 2024
Verified
Talbots, an upscale women's clothing store, targets college-educated women between 35 and 55 years old with average household income of $75,000 or more. This is a form of ________ segmentation.
A) benefit
B) geodemographic
C) psychographic
D) demographic
E) geographic
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and family size.
Geodemographic Segmentation
The process of dividing a market into smaller groups based on geographic location and demographic characteristics for targeted marketing strategies.
Psychographic Segmentation
The division of a market into different segments based on consumers' personality traits, values, attitudes, interests, and lifestyles.
- Differentiate among the various segmentation categories: demographic, psychographic, geographic, geodemographic, and behavioral.
Verified Answer
Learning Objectives
- Differentiate among the various segmentation categories: demographic, psychographic, geographic, geodemographic, and behavioral.
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