Asked by Michelle Rebollar on Jun 25, 2024
Verified
In theory, why is micromarketing the ultimate in STP strategy? What is the weakness associated with micromarketing?
Micromarketing
Marketing efforts focused on a narrowly defined audience segment, offering highly personalized products or communication to meet unique needs.
STP Strategy
A marketing approach that involves Segmentation (identifying distinct groups within a market), Targeting (selecting which segments to serve), and Positioning (establishing an appealing market position).
- Understand the concept of micromarketing and its strengths and weaknesses.
Verified Answer
Learning Objectives
- Understand the concept of micromarketing and its strengths and weaknesses.
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