General rules used as the basis for decision making are referred to as:

A) A loss aversion technique.
B) Heuristics.
C) Self-attribution.
D) Narrow framing.
E) Confirmation bias.

Heuristics

Shortcuts or rules of thumb used to make decisions.

Loss Aversion Technique

A psychological strategy used in various fields, including investing and marketing, that leverages the individuals’ tendency to prefer avoiding losses to acquiring equivalent gains.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.