Asked by Elvia Padilla on Jun 26, 2024
Verified
Which term refers to 'capturing,managing,and analyzing social data to identify and apply insights to business goals'?
A) Social intelligence.
B) Predictive analytics.
C) Simple social listening.
D) Simple social monitoring.
E) Enterprise social listening.
Social Intelligence
The ability to collect, monitor, and analyze information from social media platforms to make informed decisions.
Social Listening
The process of monitoring digital conversations to understand what consumers are saying about a brand or industry online.
- Understand the concept and importance of social intelligence in business.
Verified Answer
IC
Ivonne CortesJun 26, 2024
Final Answer :
A
Explanation :
Social intelligence refers to the process of capturing, managing, and analyzing social data to identify and apply insights to business goals. It goes beyond simple social listening or monitoring by providing a more holistic view of social media activity and its impact on the business. Predictive analytics can be a part of social intelligence, but it is not encompassing of the entire process. Simple social listening and monitoring are more basic forms of social media analysis that do not necessarily involve applying insights to business goals. Enterprise social listening refers specifically to social media analysis within a large organization or corporation.
Learning Objectives
- Understand the concept and importance of social intelligence in business.
Related questions
What Is a Central Hub for Visually Monitoring Social Data ...
Which of the Following Can Be Applied to Predict the ...
_____ Is Best Defined as the Ability to Understand and ...
Garth Has Good Cultural Intelligence, or Cultural Savvy, So He ...
Gina, a Car Design Specialist from Italy, Visits an Auto ...