Asked by Mugan Tayalan on Jun 26, 2024
Verified
According to Peter Drucker,marketing and ________ lead to positive results for a firm.
A) product innovation
B) budgetary forecasts
C) localized distribution
D) modern technology
Product Innovation
The process of bringing new, improved products or services to market or introducing unique features to existing products.
Peter Drucker
A highly influential thinker and writer on management theory and practice, known for his contributions to the modern business corporation.
Budgetary Forecasts
Predictions about future income, expenditure, and financial performance that guide the budget preparation process.
- Comprehend the principles and utilization of segmentation, targeting, and positioning (STP) within a marketing strategy framework.
Verified Answer
JK
Jennifer KoorsJun 30, 2024
Final Answer :
A
Explanation :
Peter Drucker, a renowned management expert, emphasized the importance of marketing and innovation for a firm's success. According to him, companies that focus on developing new and better products that meet the needs and wants of customers, and market them effectively, are more likely to thrive in the long run. Therefore, choice A, product innovation, is the best option.
Learning Objectives
- Comprehend the principles and utilization of segmentation, targeting, and positioning (STP) within a marketing strategy framework.