Asked by Carolina Ochoa on Jun 26, 2024
Verified
Why would a company like Walmart have a difficult time repositioning itself as a retailer of quality, stylish clothing?
Repositioning
The strategic process of changing the target market’s perception of a brand or product.
Stylish Clothing
Apparel that is considered in vogue and appeals to contemporary fashion trends.
- Interpret the challenges faced by companies attempting to reposition their brand.
Verified Answer
AB
Andrew BaumanJun 27, 2024
Final Answer :
Repositioning involves changing a brand's focus to target new markets, adjust to changing market conditions, or to change the quality image of a brand. Walmart is known for its "everyday low prices," which indicates good value, but it is not necessarily known for quality or style.
Learning Objectives
- Interpret the challenges faced by companies attempting to reposition their brand.
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