Scandal fans associate themselves as Gladiators and feel a sense of belonging with other Gladiators.Which fandom characteristic is this an example of?

A) Emotional engagement.
B) Self-identification.
C) Cultural competence.
D) Auxiliary consumption.
E) Production.

Emotional Engagement

The emotional connection and response that a consumer has with a brand, which can influence loyalty and purchasing behavior.

Self-Identification

The process by which an individual defines and understands themselves, often in relation to categories such as gender, race, or religion.

Cultural Competence

The ability of an individual or organization to understand, communicate with, and effectively interact with people across cultures.