Asked by Jewel Methu on Jun 27, 2024
Verified
Which of the following completes the statement,'When it comes to channel choice in a showdown between the most popular SNSs featuring photos and video shorts,social media marketing managers seem to agree Instagram Stories achieve ______ reach than Snapchat,and have ______ resource efficiency.'?
A) Greater,higher.
B) Greater,lower.
C) Lesser,higher.
D) Lesser,lower.
E) None of these.
Instagram Stories
A feature on Instagram allowing users to post photos and videos that vanish after 24 hours, designed for sharing more fleeting moments.
Resource Efficiency
The practice of using available resources in the most efficient manner to reduce wastage and improve sustainability.
Channel Choice
The decision-making process regarding the selection of the most appropriate medium or platform for delivering a message or content.
- Comprehend the criticality of selecting appropriate channels that match the brand's identity, target audience's aspirations, and strategic alignment.
Verified Answer
Learning Objectives
- Comprehend the criticality of selecting appropriate channels that match the brand's identity, target audience's aspirations, and strategic alignment.
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