The marketing team at Jiokaane Systems meets its chief operating officer, Linda, to discuss the best international strategy that they can adopt to enhance their sales and increase their customer base. Although the marketing team is in favor of a meganational approach, Linda recommends following a multidomestic approach. Which of the following statements can Linda use to justify her viewpoint?

A) The company can exploit location economies.
B) The company can promote knowledge flow throughout the organization, regardless of where the ideas originate.
C) The company can only focus on having globally standardized products.
D) The company can allow its local subsidiaries to decide what products to develop and sell in their local markets.

Question

Zybrea Knight · Accepted Answer

Final Answer : D, Explanation :  A multidomestic strategy allows a company to adapt its products and marketing strategies to local markets. This approach is characterized by allowing local subsidiaries autonomy in decision-making about product development and sales strategies to better cater to local tastes and preferences.

Definitions

Learning Objectives

Learning Objectives

Related questions