Asked by Lance Watkins on Jun 28, 2024
Verified
How would you explain the concept of measurement to someone not in this class?
Measurement
The process of finding out whether people (or media content) have more or less of an attribute we are interested in. It is done by assigning numbers to the phenomena we are interested in.
- Understand the importance of measurement scales in attempting to quantify abstract concepts.
- Recognize the significance of data categorization in research.
Verified Answer
CP
Christian PerezJun 28, 2024
Final Answer :
Answers will vary based on how the student themselves might explain it, but the simple answer the text gives is that measurement is essentially the process of finding out whether people or media content have more or less of an attribute we are interested in.
Learning Objectives
- Understand the importance of measurement scales in attempting to quantify abstract concepts.
- Recognize the significance of data categorization in research.
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