Asked by Michelle Chrisette on Jun 28, 2024
Verified
________ are/is a customer-touching CRM application.
A) CMAs
B) CIC
C) FAQs
D) SFA
Customer-Touching
Technologies that allow customers to interact directly with a company's website or services, enhancing customer experience.
CRM Application
A software tool used by companies to manage interactions with current and potential customers, streamline processes, and improve profitability.
- Identify and illustrate customer-touching and customer-facing CRM applications.
Verified Answer
KS
Kajal SethiJul 03, 2024
Final Answer :
C
Explanation :
FAQs (Frequently Asked Questions) are a form of customer-touching CRM (Customer Relationship Management) application, as they directly interact with customers by providing them with answers to common questions, thereby enhancing customer service and support.
Learning Objectives
- Identify and illustrate customer-touching and customer-facing CRM applications.