Asked by Mckenna Jakunskas on Jun 28, 2024
Verified
Ethan was commissioned to research the market potential for a new fast food chain in a particular area. A trained market researcher, Ethan used complex statistical methods to analyze his data. He is in the process of preparing his research report and must now draft his conclusions and recommendations for the top management of the fast food chain, who are located at the firm's headquarters in Montreal. Which of the following must Ethan necessarily be aware of in order to draft his conclusions and recommendations in the most effective manner?
A) The median age of the audience
B) The geographic distribution of the audience
C) The audience's level of understanding
D) The male-to-female ratio of the audience
Audience's Level
The degree of understanding, interest, and expectations the audience has regarding a particular subject or communication.
Market Potential
The estimated maximum total sales revenue of all suppliers of a product or service in a certain market over a specific period.
Recommendations
Advice or suggestions given by someone with expertise or authority in a particular area, or a formal statement supporting someone's abilities and character.
- Understand the impact of cultural and linguistic variations on business interactions and the significance of customizing communications to suit these differences.
Verified Answer
Learning Objectives
- Understand the impact of cultural and linguistic variations on business interactions and the significance of customizing communications to suit these differences.
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