Terry runs an ice cream shop on the pier in Atlantic City, New Jersey. Terry closes his business in winter, when the weather turns cold. What type of advertising schedule should Terry use?

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Zafer Kahloon · Accepted Answer

Final Answer : He should use a flighting schedule, advertising heavily during peak season and stopping advertising in winter.

Terry runs an ice cream shop on the pier in Atlantic City, New Jersey. Terry closes his business in winter, when the weather turns cold. What type of advertising schedule should Terry use?

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