Asked by Apple joy!!! on Jun 29, 2024
Verified
In-store promotion is a very useful tool for marketing high-involvement products.
High-involvement Products
Products that carry a high price tag or high personal importance and risk to the buyer, often requiring an extensive decision-making process before purchase.
In-store Promotion
Marketing strategies used within a retail environment to attract customers to specific products or offers.
Marketing
The process of promoting, selling, and distributing a product or service, encompassing market research, advertising, and sales strategies.
- Understand the importance of in-store promotion for different types of products.
Verified Answer
MV
Matthijs VaessenJul 03, 2024
Final Answer :
False
Explanation :
High-involvement products typically require a significant investment or are important to the buyer, so consumers often take longer to decide and rely more on detailed information, personal selling, and comparative shopping rather than in-store promotions, which are more effective for low-involvement, impulse-buy products.
Learning Objectives
- Understand the importance of in-store promotion for different types of products.