Asked by Anslee Holland on Jun 30, 2024
Verified
The strategic marketing process involves three phases: planning, implementation, and
A) review.
B) execution.
C) evaluation.
D) goal revision.
E) correction.
Strategic Marketing Process
The approach a company takes to plan and execute marketing activities to reach their target audience and achieve competitive advantage.
Evaluation Phase
The stage in a project or campaign where outcomes are assessed against objectives to determine success and inform future decisions.
- Acquire knowledge of the strategic marketing process and its trio of stages: planning, carrying out, and evaluating.
Verified Answer
ZK
Zybrea KnightJul 03, 2024
Final Answer :
C
Explanation :
The third phase of the strategic marketing process is evaluation, where the effectiveness and performance of the implemented plan are analyzed and reviewed. This evaluation helps in identifying the strengths and weaknesses of the plan and making necessary changes for future success.
Learning Objectives
- Acquire knowledge of the strategic marketing process and its trio of stages: planning, carrying out, and evaluating.
Related questions
List the Three Steps of the Planning Phase of the ...
Candice Has Been Directed by Her Regional Marketing Manager to ...
Explain What a Planning Gap Is and What Is Used ...
Which Term Refers to Different Events and Changes That Could ...
________ Is the Managerial Decision Process That Matches the Organization's ...