Asked by Sydney Horton on Jun 30, 2024
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What is the purpose of the evaluation phase of the strategic marketing process? How is it accomplished?
Evaluation Phase
A stage in a project, campaign, or experiment where outcomes are assessed to determine their effectiveness or value.
Strategic Marketing Process
The strategic marketing process involves planning, implementing, and evaluating actions aimed at creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- Absorb the principal constituents of a marketing scheme and the steps necessary for its successful application.
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Learning Objectives
- Absorb the principal constituents of a marketing scheme and the steps necessary for its successful application.
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