The primary purpose of the ________ plan is to specify the marketing activities for a specific period of time.

A) marketing
B) business
C) strategic
D) organizational
E) resource

The marketing plan is specifically designed to outline the marketing activities for a particular period of time, such as a year or a quarter. It includes details on the target audience, marketing budget, advertising channels, promotional campaigns, and sales objectives. The marketing plan plays a vital role in aligning the marketing strategy with the overall business strategy and ensuring that the marketing activities are focused on achieving the business goals.