Trade shows are a particularly good source of B2B sales leads because

A) they are open to the general public.
B) they are almost always sanctioned by the government.
C) people who attend are interested in the products and services being offered.
D) consumers tell retailers which shows to attend.
E) they are an inexpensive way to generate leads.

Trade shows attract individuals and businesses who are specifically interested in the products and services being offered, making them a prime source of B2B sales leads. Unlike consumer shows, trade shows are usually not open to the general public and are not always sanctioned by the government. Attending trade shows can be expensive, but they are often worth the investment due to the quality of leads generated.