Asked by Michelle Kotey on Jul 01, 2024
Verified
Belk's idea of the extended self suggests ______.
A) we buy brands to impress others
B) we buy brands because they provide functional benefits
C) we buy brands because of their creative advertising
D) we buy brands because they say something about who we are
Extended Self
is a concept depicting how individuals incorporate possessions or objects into their self-concept, seeing these items as part of their identity.
Creative Advertising
The use of innovative and unconventional marketing strategies to capture attention and engage consumers.
Functional Benefits
The practical or utilitarian advantages that a product or service offers to customers, typically related to its use or functionality.
- Identify the role of consumer self-concept in brand selection and loyalty.
Verified Answer
MM
Manny Martinez-Arias6 days ago
Final Answer :
D
Explanation :
Belk's concept of the extended self posits that individuals use possessions and brands to express and form their identities, suggesting that the things we own or buy reflect and communicate aspects of who we are.
Learning Objectives
- Identify the role of consumer self-concept in brand selection and loyalty.