Asked by Slavik Kravchuk on Jul 03, 2024
Verified
What is the difference between exclusive distribution and selective distribution?
Exclusive Distribution
A distribution strategy where a supplier grants the rights to sell its products to only one retailer or a select few within a particular territory.
Selective Distribution
A marketing strategy where products are sold at a limited number of outlets, targeting specific channels or geographic areas.
- Differentiate between exclusive and selective distribution strategies and their implications for retailers and manufacturers.
Verified Answer
KJ
Keisha JohnsonJul 05, 2024
Final Answer :
Exclusive distribution is when a company grants exclusive geographic territories to one or very few retailers so that no other retailers in the territory can sell a particular brand. Selective distribution relies on a few selected retailers in a territory to sell products.
Learning Objectives
- Differentiate between exclusive and selective distribution strategies and their implications for retailers and manufacturers.
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