Asked by Joana Cabrera on Jul 03, 2024
Verified
_____ is the full introduction of a complete marketing strategy and the launch of a product.
A) Idea development
B) Product development
C) Commercialization
D) Test marketing
E) Idea screening
Commercialization
The full introduction of a complete marketing strategy and the launch of the product for commercial success.
Marketing Strategy
A plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers.
- Identify and describe the stages of product development and commercialization.
Verified Answer
YA
Yvetta AutryJul 08, 2024
Final Answer :
C
Explanation :
Commercialization is the phase where a product is introduced to the market with a full marketing strategy, following its development and testing phases.
Learning Objectives
- Identify and describe the stages of product development and commercialization.