Asked by Karen Ortiz on Jul 07, 2024

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Robert Hayden sells metal gazebos. He approaches a large retail chain of home improvement stores. He decides beforehand to sell 10 pieces to their regional procurement manager. In terms of the acronym "SMART", his primary objective is to:

A) have a targeted rate of return.
B) be specific.
C) put customer service first.
D) maximize the customer's order.
E) relate to the present and future needs of the customer.

Smart

Typically related to devices or technology, denoting intelligence or connectivity features that allow for more efficient and interactive use.

Targeted Rate

A specific goal or benchmark rate set for performance, financial returns, or other measurable outcomes.

  • Comprehend the elements and importance of SMART objectives in sales interactions.
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JF
Jason FolbiggJul 12, 2024
Final Answer :
B
Explanation :
Robert Hayden's primary objective of selling 10 pieces to the regional procurement manager is specific, as it clearly defines what he wants to achieve.