Asked by Sarah Gittins on Jul 08, 2024
Verified
Products that are new to a company but not new to the marketplace are classified as ________-________ entries.
New-Category Entries
Products or services that introduce a new category to the market, often requiring the creation of demand and consumer education.
- Apprehend the essence and classifications of product innovation.
Verified Answer
SB
Learning Objectives
- Apprehend the essence and classifications of product innovation.
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