When consumers see their friends using an innovation, it often persuades them to try it too. This demonstrates the concept of trialability.

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Aashan Meiyappan · Accepted Answer

Final Answer : False, Explanation :  This demonstrates the concept of social proof, not trialability. Social proof is the idea that people are influenced by the actions and approvals of others, while trialability refers to the extent to which an innovation can be experimented with on a limited basis.

When consumers see their friends using an innovation, it often persuades them to try it too. This demonstrates the concept of trialability.

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