Asked by Mario Alberto on Jul 09, 2024
Verified
Customers jobs to be done refers to ______.
A) only functional needs
B) only emotional needs
C) any need
D) none of these
Jobs to Be Done
A framework that focuses on understanding and fulfilling the specific needs or jobs customers are trying to accomplish with a product or service.
Emotional Needs
Fundamental human desires for emotional fulfillment, such as belonging, love, and self-esteem, that brands can address in their offerings.
- Ascertain the value of addressing emotional, functional, and symbolic needs in brand strategy.
Verified Answer
YI
Yahiya Ibrahim HaidaraJul 13, 2024
Final Answer :
C
Explanation :
Customers' jobs to be done can encompass any need, whether it's functional, emotional, or social, as they look for products or services that help them solve a problem or fulfill a specific task.
Learning Objectives
- Ascertain the value of addressing emotional, functional, and symbolic needs in brand strategy.