Asked by Blake Waldman on Jul 09, 2024
Verified
________ can identify which clicks and key words had the largest impact on a consumer's purchasing decision.
A) DoubleClick
B) Google Analytics
C) Google Attribution
D) Periscope Data Analysis
Purchasing Decision
The process by which a consumer or organization selects a product or service to buy, influenced by various factors including price, quality, and preferences.
DoubleClick
A subsidiary of Google that develops and provides Internet ad serving services, allowing companies to track the effectiveness of their online marketing campaigns.
Google Analytics
A web analytics service offered by Google that tracks and reports website traffic, providing insights into user engagement and behavior.
- Comprehend the relevance of electronic dossiers and online surveillance technologies in the study of consumer habits.
Verified Answer
LV
Lauren Van NosdelnJul 11, 2024
Final Answer :
C
Explanation :
Google Attribution is designed to help marketers understand the impact of their marketing efforts across various channels and devices, including identifying which clicks and keywords had the most significant influence on a consumer's purchasing decision.
Learning Objectives
- Comprehend the relevance of electronic dossiers and online surveillance technologies in the study of consumer habits.