Asked by Ramond Foster on Jul 11, 2024
Verified
Which of the following is NOT a common characteristic of a lead user?
A) They have ideas for solving product issues.
B) They share product ideas through netnography.
C) They realize product needs before the mass market.
D) They believe strongly in the products they help develop.
Lead User
An innovative customer who modifies or uses products in a new way, leading trends and offering valuable insights for product development.
Netnography
A qualitative research methodology that adapts ethnographic techniques to study cultures and communities online.
Product Issues
Challenges or problems associated with developing, launching, or selling a product, including design flaws, manufacturing defects, or market misalignment.
- Understand the concept of lead users and their role in product development.
Verified Answer
Learning Objectives
- Understand the concept of lead users and their role in product development.
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