Asked by Allison Wagoner on Jul 11, 2024
Verified
In the two years Ronald has been selling, he has built up a list of inactive accounts. He should now orphan these accounts and try to develop new prospects.
Inactive Accounts
Accounts that are no longer in use or have not had any activity for a specified period of time.
Develop New Prospects
The process of identifying potential new customers who might be interested in a company's products or services.
- Understand the criticality of constructing and upholding a reservoir of prospects.
Verified Answer
TJ
TONYA JOHNSONJul 12, 2024
Final Answer :
False
Explanation :
Inactive accounts can still hold potential for future business. Instead of orphaning these accounts, Ronald should analyze why they became inactive and develop strategies to re-engage these clients, potentially revitalizing and benefiting from these relationships.
Learning Objectives
- Understand the criticality of constructing and upholding a reservoir of prospects.
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