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Asked by Sneha Philip on Jul 12, 2024

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What social brand monitoring tool allows a firm to capture its brand across most social media sites by monitoring over 100 platforms, isolating relevant keywords and measuring the brand's impact online?

A) Google Alerts
B) Social Mention
C) Twitter Search
D) Hootsuite Impact
E) UTM Parameters

Social Brand Monitoring

The process of tracking and analyzing mentions of a brand across social media and other online platforms to gauge public sentiment.

Keywords

Specific words or phrases used to describe content, which can help in improving search engine rankings or targeting advertising.

Hootsuite Impact

A tool provided by Hootsuite that helps businesses measure and optimize the impact of their social media strategies.

  • Recognize the importance of brand monitoring tools in managing online brand presence.
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Precious WaltersJul 12, 2024
Final Answer :
B
Explanation :
Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe of social media into a single stream of information. It allows users to easily track and measure what people are saying about a company, brand, or product across various social media platforms, making it a powerful tool for monitoring brand impact online.

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