Asked by Yesenia Gomez on Jul 12, 2024
Verified
The formula sales presentation is most closely associated with:
A) the AIDA procedure.
B) the SELL sequence.
C) need-development.
D) problem-solution.
E) the CCC GOMES steps.
AIDA Procedure
A marketing model that describes the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, Action.
Formula Sales Presentation
A standardized, methodical approach to a sales presentation that follows a specific formula designed to achieve sales objectives.
- Comprehend the AIDA method and its sequential stages within sales demonstrations.
Verified Answer
RM
Rachelle McgeeJul 16, 2024
Final Answer :
A
Explanation :
The formula sales presentation is closely associated with the AIDA procedure, which stands for Attention, Interest, Desire, and Action. This model guides the sales process by first capturing the potential customer's attention, then building interest and desire for the product or service, and finally prompting action or purchase.
Learning Objectives
- Comprehend the AIDA method and its sequential stages within sales demonstrations.
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