Asked by Total Sport Productions on Jul 13, 2024
Verified
When a firm measures the accuracy and timeliness of the information fed back to a customer concerning product availability and delivery dates, it is measuring customer communication at what point?
A) pretransaction point
B) transaction point
C) order fill point
D) delivery point
E) posttransaction point
Customer Communication
The various methods used by companies to inform, engage, and address the needs and feedback of their customers.
Product Availability
The extent to which products are in stock and accessible for purchase by consumers at any given time.
- Acquire knowledge about the importance and different forms of communication with customers during the completion of orders.
Verified Answer
SN
Shaily NandyalaJul 17, 2024
Final Answer :
B
Explanation :
Customer communication at the transaction point includes measuring the accuracy and timeliness of the information provided to a customer regarding product availability and delivery dates. This is because such information is typically communicated during the transaction phase, when the customer is making a purchase or placing an order.
Learning Objectives
- Acquire knowledge about the importance and different forms of communication with customers during the completion of orders.