Asked by Shalonda Lyons on Jul 13, 2024
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Consumers are beginning to place a high value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:
A) conscientious consumerism.
B) a fad.
C) idealism.
D) acculturation.
Conscientious Consumerism
Describes the behavior of consumers who seek to make purchases that are ethical, sustainable, and responsible, often prioritizing environmental and social considerations.
Green Companies
Businesses that prioritize environmentally friendly practices, aiming to reduce their carbon footprint and contribute to sustainable development.
- Depict the principle of diligent consumption and the effects it has on approaches to marketing.
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Learning Objectives
- Depict the principle of diligent consumption and the effects it has on approaches to marketing.
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