Asked by Mahjabin Muntha on Jul 14, 2024
Verified
Which of the following is a micro variable used for market segmentation?
A) purchasing approaches
B) personal characteristics
C) operating variables
D) demographics
Market Segmentation
The activity of dividing a broad consumer or business market into sub-groups of consumers or segments, based on some type of shared characteristics.
Micro Variable
A Micro Variable is a specific, individual factor that can influence outcomes within a limited context, often used in analyzing economic, financial, or behavioral trends on a small scale.
Purchasing Approaches
Purchasing approaches are strategies and methodologies that organizations use to acquire goods and services in the most effective manner.
- Identify and differentiate between various segmentation variables including micro and macro variables.
Verified Answer
Learning Objectives
- Identify and differentiate between various segmentation variables including micro and macro variables.
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