Asked by kimberly reilly on Jul 15, 2024
Verified
The process of identifying which objectives to accomplish,deciding how to accomplish those objectives with specific strategies and tactics,implementing the actions that make the plan come to life,and measuring how well the plan met the objectives is best known as which of the following?
A) Concepting.
B) Strategic planning.
C) Ideation.
D) Briefing.
E) Positioning.
Strategic Planning
The process of defining a strategy, or direction, and making decisions on allocating resources to pursue this strategy.
Specific Strategies
Detailed plans designed to achieve targeted objectives within a specific timeframe, often tailored to address certain challenges or opportunities.
- Understand the importance of strategic planning and its role in achieving marketing success.
- Distinguish between the different phases of strategic planning, including situation analysis, setting objectives, and campaign execution.
Verified Answer
LS
Lauren ShorrJul 18, 2024
Final Answer :
B
Explanation :
The process described in the question is the essence of strategic planning, which involves analyzing the situation, setting goals and objectives, devising a plan of action, and measuring progress. Concepting, ideation, briefing, and positioning are all related to the process of advertising and marketing, but they do not capture the full scope of strategic planning.
Learning Objectives
- Understand the importance of strategic planning and its role in achieving marketing success.
- Distinguish between the different phases of strategic planning, including situation analysis, setting objectives, and campaign execution.
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