Asked by Chris Mortell on Jul 15, 2024
Verified
Which of the following best completes the statement,'A(n) ______ is an exposure to a brand via another person or social sharing.'?
A) Influence impression.
B) Word-of-mouth review.
C) Negative impression.
D) Public endorsement.
E) None of these.
Word-of-Mouth Review
Information or opinions about products or services shared personally between consumers, rather than through official marketing channels.
Public Endorsement
The act of publicly supporting or approving a product, service, or idea, often by a celebrity or influential figure, to influence the public's opinion or consumer behavior.
Influence Impression
The impact or effect an individual's behavior, opinions, or actions have on others' perceptions, decisions, or actions, especially in contexts such as social media or marketing.
- Identify various forms of brand exposure through social sharing and personal influence.
Verified Answer
Learning Objectives
- Identify various forms of brand exposure through social sharing and personal influence.
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