Asked by Mylene Salazar on Jul 15, 2024
Verified
Which form of communal brand do marketers have the most control over?
A) Brand publics
B) Subcultures of consumption
C) Brand community
D) Consumer tribes
Communal Brand
A brand strategy that emphasizes community-building and engagement to create strong, loyal relationships between consumers and the brand.
Marketers
Professionals who are involved in the promotion, selling, and distribution of products or services.
- Distinguish between diverse types of collective branding according to their focus on the brand essence.
- Comprehend the strategic methods necessary for effective management of brand communities.
Verified Answer
JB
Jenna BrooksJul 17, 2024
Final Answer :
C
Explanation :
Marketers have the most control over a Brand Community because it is often created and managed by the brand itself to foster a sense of belonging among users of the brand, allowing for direct engagement and influence by the marketers.
Learning Objectives
- Distinguish between diverse types of collective branding according to their focus on the brand essence.
- Comprehend the strategic methods necessary for effective management of brand communities.