Briefly summarize the different ways in which one can separate oneself from other applicants.

Good word choices can help set one's letter apart from the hundreds of letters the company is likely to get in response to an ad.One's knowledge of the company separates one from other applicants.One can also use course work,an understanding of the field,and experience in jobs and extracurricular events to show that one is unique.The more readable one's application letter,the more likely one will attract the favourable attention of those responsible for deciding whom to interview.Unsupported claims may sound overconfident,selfish,or arrogant.Create you-attitude by describing exactly what one has done and showing how that relates to what one could do for this employer.One should be positive and avoid word choices with negative connotations.