Asked by Kolby Finnie on Jul 20, 2024
Verified
When it comes to segmenting markets based on income, the group of American households that have between $100,000 and $250,000 in investable assets and is one of the fastest growing segments in the United States is referred to as ________ ________.
Mass Affluent
A social class characterized by individuals with more wealth than the average population, but not considered wealthy enough to be in the high-net-worth category.
- Learn about the factors influencing market segmentation, like demographic characteristics and the actions of consumers.
Verified Answer
ES
Learning Objectives
- Learn about the factors influencing market segmentation, like demographic characteristics and the actions of consumers.
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