Explain how appealing to superordinate goal is an effective conflict management technique.

Answers will vary. An organizational goal that is more important to both parties in a conflict than their individual or group goals is a superordinate goal. Superordinate goals cannot be achieved by an individual or by one group alone. The achievement of these goals requires cooperation by both parties. One effective technique for resolving conflict is to appeal to this superordinate goal-in effect, to focus the parties on a larger issue on which they both agree. This helps them realize their similarities rather than their differences. Please see the section "Conflict Management Strategies and Techniques" for more information.