Asked by Raymonde Armoo (student) on Jul 21, 2024
Verified
When members identify why the brand is superior, what practice are they engaging in?
A) Social networking
B) Impression management
C) Community engagement
D) Brand use
Brand Superiority
The perceived advantage or dominance of a brand over its competitors, based on qualities like performance, quality, value, or consumer preference.
Community Engagement
The practice of building and nurturing meaningful interactions and relationships with community members.
- Elucidate the roles and utilities of brands across various community types.
Verified Answer
BT
Brendon TownsJul 24, 2024
Final Answer :
B
Explanation :
Impression management involves promoting and controlling the image or perception of something, in this case, a brand, by highlighting its superior qualities.
Learning Objectives
- Elucidate the roles and utilities of brands across various community types.
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